ndicators alone may present a skewed picture. In fact, the company is well advised to develop customized indicators that are specific to its own product-market and already proven as useful predictors of market potential. In fact, the use of parallel markets for use as models to facilitate forecasting potential by analogy is strongly recommended. Markets should be assessed comparatively, never in isolation; this is the case even where the markets have little in common. When the choice comes down to observations of behavior, such as purchasing patterns, versus reports of opinion, such as the likelihood to purchaseùobservations of behavior are always more reliable (ôAssessing Market Po
...