The mission statement of Coach states that it "seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling" (Coach). Coach believes it represents, "a unique synthesis of magic and logic that stands for quality, authenticity, value and a truly aspirational, distinctive American style." They add that, "Everything we make, advocate or engage in reflects the attributes of the brand." At Coach, customer satisfaction is paramount. Coach states that,
"Our responsibility to our internal and external customers calls for impeccable service to ensure that their needs are always met. By treating customers like guests in our own home, we seek to establish long-term relationships based on trust and satisfaction."
Coach further states that integrity is their way of life. "Our success is rooted in uncompromising devotion to honesty and fairness where our people, our business and our community are concerned. We stand behind our products, staking our name and reputation on everything we make" (Coach). They believe innovative drives their winning performance, adding, "We constantly challenge ourselves to be the very we can in every aspect of our business. We strive to be a nimble and flexible organization committed to increasing consumer and shareholder value." Coach realizes that their success depends on collaboration and states that, "Our brand flourishes through our people. Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support and passion for our brand and product. Our team bands together in the face of adversity and celebrates our victories."
The Coach company aims to be an enlightened and superior employer, and to be a socially responsible, sensitive corporate citizen where it conducts business (Coach/Global). It has establishes a set of Global Operating principles which delineate minimum stands for how corporate operations conduct ...