explaining to various publics, the payoffs from its efforts, detailing all of the advances that have been made because of the space program. More often than not, NASA public relations and marketing professionals have tended to emphasize the adventurous nature of space exploration and what, for want of a better term, could be called human interest stories. Holmes (2003) made the case that the scientific benefits from manned and unmanned space flight must be made more relevant to ordinary Americans who are unlikely to participate in NASA activities if new support for NASA is to be generated. Thus, developing a marketing campaign targeting young Americans that focuses on the substance of space is highly advised.
The target audience for the marketing campaign consists of students and teachers in the K-12 classroom. The goal is to actively engage students at these educational levels in learning more about NASA's scientific accomplishments, programs, and plans through the creation of a no-cost or low-cost thematic unit that links schools and students to the NASA Web site and facilitates particip
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