It maintains an active growth through acquisition policy, which enables it to enter new markets quickly and to gain access to market share by acquiring companies which are already successfully marketing products in a given region or location. In this way, Nestle acquired Carnation foods in the United States and Source Perrier in France, both companies which were international in their own right, but which gave Nestle quick access to their markets and customers.
This tradition continues as the company recently acquired a Taiwanese food concern (Foremost). This helps Nestle expand into the Asian market, an area which it has targeted for concentrated growth ("Nestle to Acquire," 1994, p. 44). In addition, Nestle also recently acquired the Mexican food section of Nabisco (Ortega Foods), which offers not entry into a different region (Ortega products are largely sold in the United States), but rather into the Mexican food market. Instead of Nestle having to develop its own Mexican food products, it simply bought Ortega
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