company has marketed a five-packet wedding set, intended to be placed on tables at wedding receptions so that guests can take pictures, possibly eliminating (or at least reducing) the cost of a professional photographer taking candid photos, and the company is able to use its vast corporate resources to bolster new products such as its single-use FunSavers.
The Photo CD product by Kodak enables users to bring film to a local photo outlet for processing and return with a CD-ROM containing as many as 100 images. These images can then be loaded into graphics programs or documents, an especially important feature for the commercial market. Initially, Kodak did not target the commercial sector (although major CD-ROM manufacturers and software companies began integrating the format to their products), but it has since shifted its focus to the commercial market. Recognizing that it already dominates this market, Kodak has taken steps to ensure that it maintains a leadership role by opening up its format to other d
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