y throughout the world.
Apart from its reliance on the mass media to transmit information about the company, the media text of Wal-Mart, through its sheer domination of local cultures and processes, has succeeded to reshape the values and the business culture of some of the host countries. According to Weiner (2003), the entry of Wal-Mart in Mexico has reshaped the local retail market as local stores adopt Wal-Mart's "cut-throat" tactics of lowering prices to under-cut competitors. Just as importantly, the consumers in Mexico have become seduced by the materialism and the consumerism of the American culture. With increased offerings of diversity, quality and low prices, the Mexican marketplace has begun to resemble its American counterpart. Thus, Wal-Mart, with its policy of globalization and imperialism, has literally become a medium for promoting American consumerism.
Based on the above discussion, it is evident that the media text fits perfectly into the phenomenon of cultural globa
...