Marketing Channels: Bass Pro Shops uses a number of different marketing channels to distribute its products. They include an extensive catalog operation, Internet sales, as well as 13 Outdoor World retail superstores, and its marine boat OEM operation, an American Rod and Gun Wholesaling Operation, and an Ozark Mountain resort at which products are sold
Physical distribution: Physical distribution is arguably the essential element of Bass Pro's success with its catalog and retail store operations. The ability to distribute products quickly and effectively to customers through any distribution channel they select is part of what makes the company successful and keeps customers coming back to Bass Pro.
The outdoor world chain is a specialty sporting goods store. It is referred to in retailing as a big box specialty products store. The unique design of the stores makes them unique in the sporting goods industry. An example of the unique design is the 250 seat auditorium in which visitors can watch scuba divers feed animals by hand including a 3,000 pound shark. Another example of the idea that little expense has been spared to make a visit to Bass Pro retails stores unique is a four story high waterfall into a 64,000 gallon reflecting pond that is stocked with native fresh water fish from Missouri. Another example of the unique design of each store involves the types of entertainment each store contains. For example, at least one store has an indoor archery range.
There are several important dimensions of Bass Pro Shops retailing strategy. One is the attention to detail that goes into items such as a trout stream. Another is the number of displays of products available for visitors. Another important dimension involves the sales staff. Every member of the sales department has been trained on how to use the equipment properly, and not simply on how to sell the products in question. Another strategy intended to win and ...