INTERNATIONAL MARKETING MANAGEMENT PROPOSAL
Most of the major reconstruction projects in post-war Iraq will be coordinated by the Americans and awarded to American companies. The US Department of Commerce notes that since Saddam Hussein considered the Internet a threat to his rule and control, the Internet was not widely available under his regime ("Business Guide," 2003). Some Internet hubs existed, but its use was not widespread ("Iraq Government," 2000). However, Iraq has a literacy rate of 58 percent ("CIA World Factbook," 2003), and a large expatriate population, with the result that there is likely to be a drive toward establishing Internet access quickly in post-war Iraq ("A Look," 2003). Experienced Web designers with a background in Arabic and Arab culture are likely to be in short supply in post-war Iraq due to the lack of Internet presence prior to the war. A company that can supply such expertise may do well, particularly since such a company would be able to enjoy a business organization under Iraqi statute that non-Arab businesses cannot; this situation may change in the future, but currently, statutes prohibit non-Arab ownership of Iraqi businesses ("Business Guide," 2003).
The proposed research would explore the services to be offered, how they would be provided, how the company would promote itself, and the fees that would be involved. In addition, the research will consider locating the business in the UAE ("UAE Trade," 2002), and the structure of the business.
Business guide for Iraq. (2003, May 12). Washington, DC: US Department of Commerce.
CIA world factbook--Iraq. (2003). Washington, DC: Central Intelligence Agency. Retrieved 13 May 2003 from http://www.cia.gov/cia/publications/factbook/geos/tc.html.
Iraq government to approve 200 Internet cafes. (2000, May 28). IPR Strategic Business Information Database.
A Look at building Internet in Iraq.
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